Why Tourism Boards Should Use Xiaohongshu.
Tourism boards are increasingly using Xiaohongshu to inspire Chinese travelers, build destination awareness, and influence travel planning decisions. Through visual storytelling, seasonal content, and travel guides, destinations like Australia and Switzerland are using the platform to position themselves, showcase experiences, and reach Chinese audiences during the travel research and inspiration stage.
How Brands Use RedNote / 小红书 for Marketing.
RedNote (Xiaohongshu) has become one of the most important platforms for brands looking to reach Chinese consumers. From universities and tourism boards to beauty brands, hotels, and lifestyle companies, organisations are using RedNote to share content, build brand presence, and connect with Chinese audiences. This article explores how brands use the platform and what content strategies work best.
小红书 / RedNote Layout
This guide breaks down the layout of Xiaohongshu (RedNote), showing how users navigate the platform through its core sections. From the discovery-driven home feed to profiles, messages, and shopping features, understanding the interface helps brands and destinations position themselves effectively and connect with Chinese consumers during the research and decision-making process.
What is 小红书 / RedNote?
Xiaohongshu (小红书), also known internationally as RedNote, has become one of China’s most influential platforms for discovering products, destinations, and lifestyle experiences. Combining elements of social media, search, and community reviews, the platform allows users to share detailed “notes” about travel, brands, and real-life experiences. Chinese consumers frequently use Xiaohongshu to research everything from restaurants and hotels to shopping and tourism long before making decisions. For foreign brands and destinations hoping to attract Chinese travelers or build awareness in China, having a presence on Xiaohongshu can play a crucial role in shaping discovery, trust, and travel inspiration.